Same model as above: 1 live webinar every week.
Her initial offer was teaching about how to do IV drips. But after running ads for this offer, the results weren’t good enough. 1-2X ROAS.
Goal was to increase the ROAS to about 5-6X.
Rewriting ads to target different awareness levels of the market didn’t work enough.
Positioning was the key issue here.
For example, we could target a different set of audience and besides just Nurses, we could target a more niched audience.
Or we could position ourselves in the business category. Meaning, instead of teaching how to transition from a full time nursing role, we could teach how to open a business hydration business.
This lead to …
- Changing the entire landing page, OTO offer
- Client also made a few changes in the course
- I worked on the ads, and made them more about how to start an IVH business instead of how to become an IVH nurse.
And that’s what I changed in my ads.
I wrote problem aware ads, solution ware ads. Plus I wrote Product aware ads for her warm audience on IG and Tiktok.
The landing page, that was rewritten, was targeting solution aware people – nurses who wanted to start an IVH business but don’t know how to.
I made my ads about nurses, who realize they have a problem and want to switch their career.
The combination of ads and the landing page was escalating the awareness of our reader perfectly.
Ads (about a new and exciting opportunity) - Landing page (Introducing a proven strategy to open IVH business in 60 days)
- CPL: $1.85 - 3.99
- Webinar ROAS: 5.3X
- Monthly budget $30K