CASE STUDY 4

Backstory + Situation

The CEO of this offer owner is a renowned media buyer who helped scale an entire company to over $900M.

Now he was looking for a media buyer for his own supplement products. But there were some conditions.

He didn’t just want a media buyer specifically, he wanted the media buyer to have good copywriting skills + Creative strategy skills as well. He was looking for an all rounder.

Someone who could …

- Strategically test various ad angles

- Suggest winning angles to the backend team who will create landing pages

- Systematically and properly test new ads, without wasting ad dollar, so knowing my way around Facebook Ads Manager was crucial

- Scale to $500 a day in the first 60 days.

I was the perfect candidate for him.

Plus, he had 2 products ready to launch, and another product rolling out in about 2 weeks.

Challenge

I had to come up with 2 systems:

1. System to come up with new ad concepts, and effectively test every possible ad angle in all placements (Images, Headlines, Hooks, Body Copy)

2. Test every piece carefully and mark it as a winner or a loser.

Action

I started writing ads for products one by one.

First product was a Sea Moss supplement. I wrote ads around these angles:

1. High blood sugar (ads for product aware, solution aware, problem aware)

2. High blood pressure (ads for product aware, solution aware, problem aware)

3. All day energy (ads for product aware, solution aware, problem aware)

4. Avoid Mid day slump (ads for product aware, solution aware, problem aware)

5. Ads on Discounts (product aware market only)

6. Ads on credibility, testimonials, highlighting proof (standalone ads, plus inserting these proofs in other ads as well)

7. Get rid of body pain

8. Ads on our USP (which was that this product had the highest bioavailability which gives it 233% enhanced nutrient absorption capacity)

I gave each ad about $15-20/day in each adset, and tested all these ads in ad sets with 1 audience each. A few audiences I used were:

1. Past Buyers 1% LAL

2. Past Buyers 2% LAL3. Past Buyers 3% LAL4. Past Buyers 4% LAL5. Past Buyers 5% LAL

6. Past Buyers 2-4% LAL

7. Past Buyers 4-6% LAL8. Health & Wellness

9. Dr Saby

And a few more audiences.

I followed the same procedure for all products.

Result

- CPS: $70-85 USD

- Scaled to $2300+/day in 30 days